See the video: Multilingual Microsites: How To Unblock Your International Potential

If you are involved or would like to be involved in international trade, then you must consider the foreign language issues that you will have to confront.

1. Foreign Language SEO

• Multilingual Microsites

According to Ethnologue, a database of world languages, as of 2021 less than 8% of the global population speaks English as their mother-tongue. As most people carry out searches all in their own language, without foreign language SEO you are missing out on 92% of your potential. Simply put: "If your site is not available in their language, you will not be found."

The quick and easy solution solution is to have your Multilingual Microsite. This will promote your goods and services to the world in 35 languages. Unlock your International Potential for less than £105 + VAT for the year to cover all 35 languages - just apply the Coupon TTS30DISCOUNT31122024 to have your 30% discount on the list price of £149 - VAT.

See also TTS's:

1. eGuide to Foreign Language SEO Part 1
2. Unlocking the Power of Multilingual Websites.pdf and
3. eGuide to Foreign Language SEO Part 2 - Multilingual Microsites.pdf.

• Kompass' Booster International Solutions

1. Kompass can help to improve your SEO and increase your customer traffic both locally and worldwide.
2. As a small or medium-sized business owner, you need an effective advertising solution to help you become more visible online, but what can you do to stand out from the crowd?
3. Kompass.com drives B2B marketing leads by helping buyers and suppliers search & connect with each other; attracting more than 7.5 million users every month. A fully optimised Booster company profile gives you premium positioning in relevant search results, so you are seen by decision makers who are looking to purchase.

Key features of Booster International Solutions:

• An Interactive Company Profile
  Develop your company profile to showcase your business activities. Take advantage of the high-quality presentation of your company to attract B2B buyers: add your products or services, keywords, upload web and social links, company news, videos and catalogues. You can build customer loyalty by updating your page regularly.
• Discover New Market Opportunities
  Analyse the most frequent queries and adapt your offers to the most sought-after products in your sector. Kompass breaks down the information for you to help you see demand and trends in a clear, actionable way. (Use Kompass Display Advertising solutions to build greater brand awareness and position your business within your global B2B marketplace.)
• Uniquely Detailed and Flexible
  With access to the uniquely detailed 55k product and service classifications, you will reach the right audience looking for companies like yours. You can focus your market promotion across 70 countries and enjoy the flexibility of targeting new business locally, nationally or globally.
• Free IP Website Tracking
  Another benefit that comes with a Booster company profile is access to Free IP website tracking offered by Kompass’ partner Spotler.

2. Content Considerations

Creating foreign language content can be managed using artificial intelligence - but not always. See the following eGuides and papers by our partner PAB Languages:

eGuide - Will Machines replace Translators (5 pages).

The pros and cons of:

1. Machine Translation
2. Hybrid Translation
3. Human Translation

• Navigating Cultural Nuances in International Sales and Marketing (2 pages)

1. Understanding Cultural Sensitivities
2. Cultural Relevance in Product Offering
3. Social Norms and Values
4. Celebrating Cultural Festivals and Holidays; and
5. The Role of Influencers and Local Figures.

• Navigating Cultural Nuances in International Sales and Marketing - Part Two (1 page)

This continues the discussion of the benefits of navigating language nuances and cultural sensitivities in diverse markets and how they should become a cornerstone of your growth activity.

• The Future of Work: Embracing Linguistic and Cultural Diversity (1 page)

This covers the importance of embracing linguistic and cultural diversity.

• The Power of Localisation: Tailoring Your Message for International Audiences in the E-commerce Sector (2 pages)

1. Understanding Cultural Context
2. Language and Tone
3. Customised User Experience
4. Localization of Product Descriptions
5. Embracing Local Marketing Channels
6. Conclusion

• Unlocking the Power of Multilingual Websites: Key Considerations for Selecting the Best Website Localisation Partner for Your Business (1 page)

This paper explains why this is important and the steps you should take to choose your partner:

1. Check their experience, expertise, and references.
2. Consider the value of their services.
3. Check whether they have experience working with your target audience.