Know the web addresses of your competitors? There are a number of tools that you can use to analyse the websites of your competitors - some are free, most require a subscription (in which case they usually offer a free trial period) - we list a few here:

• Ahrefs: - Ahrefs helps you to learn why your competitors are ranking so high and what you need to do to outrank them.
• BuzzSumo: - BuzzSumo allows you to search for content by keyword or entering a competitor’s URL. You can then refine the search by publish date, content type, and shares across social sites. It also has a trending section for different industries.
• Feedly: - Track insights across the web without having to read everything. You tell Leo, Feedly's AI engine, what’s important to you and he flags the important insights from everywhere, including news sites, blogs, Twitter, and newsletters.
• iSpionage: - Steal Your Competitors' Traffic & Uncover Their Conversion Strategy.
• Spyfu: - SEO marketing suite, PPC analyzer, Historic data, Competitive analysis, Backlink outreach, Unlimited keyword & domain projects, Custom reporting.

The insights these tools provide can help you to improve your own website and digital marketing campaigns.