Help Your Buyers (and Suppliers) To Find You!

There is a wealth of zero to low-cost opportunities to advertise your products and services online to generate sales leads – both at home and abroad. By early 2019, B2B eCommerce sales reached $12.2 trillion. More than 6x that of the global B2C market. (Although the emphasis here is on the B2B and B2G markets, we have added a section on Social Media. Moreover, Website Optimisation considerations and B2C advertising through Google and YouTube are essentially the same as for B2B markets; although the focus of the messages will be different.)

Don't just consider the potential in English language markets - open your possibilities across the globe. See the video: Multilingual Microsites: How To Unblock Your International Potential (In the section Foreign Language Considerations, you'll find a coupon that further reduces the standard subscription cost to well below the list price of £149 p.a.)

However you decide to advertise your goods and services, we strongly advise you to follow the ICC's Advertising and Marketing Communications Code (Copyright © International Chamber of Commerce (ICC) 2024 edition). It is the benchmark for almost 50 sel-regulatory codes in countries around the world. To download your free copy, just click here.

The Importance of GDPR

Given the temptation of blasting out emails and keeping large databases of personal contacts, an important consideration is to make sure that you comply with relevant recommendations and regulations. In particular, you must conform to The General Data Protection Regulation 2016/679 (GDPR). The ICO has recently published their new data sharing code of practice, which provides clear guidance for organisations and businesses on how to share data lawfully. They have also produced new tools, such as a data sharing checklist and templates, to help you further.

Also see:

• LawBite's 7 minute video "How to comply with GDPR rules".

In order to help you reach new B2B and B2G markets, we provide outline guides to the following services and tools :

• Department for Business and Trade

1. Register your Business Profile on great.gov.uk - it's free.
2. See if your company could benefit from the Department of Business and Trade's Tradeshow Access Programme.

• Digital Advertising

1. There is a wealth of zero to low-cost opportunities to advertise your products and services online to generate sales leads – both at home and abroad

• Digital Marketing

1. Describes 10 tools and communication channels that you can use to proactively contact and positively interact with your clients.

• Foreign Language Considerations

If you are involved or would like to be involved in international trade, then you must consider the foreign language issues that you will have to confront. See how to resolve:

1. Foreign Language SEO issues - your first critical step in opening up your international potential.
2. Content Considerations: (i) How to create decent content; it's not just a matter of machine translating your advertising and marketing collateral (ii) Cultural Nuances in International Sales and Marketing (iii) Tailoring your message for international audiences.

Kompass Directory

1. Register your Company Profile with Kompass Directory for free in just 5 easy steps.
2. Upgrade your free Kompass Profile with the Booster & Booster International Solutions.
3. Advertise with Kompass’ Display Advertising.

• Social Media

Mainly for B2C markets, but also can be very useful for B2B messaging.

• Virtual Events

1. Virtual Events offer a low-cost, low-risk channel to promote your products and services into new markets. They can also be used for your own purposes for Product launches, Training and User Conferences

• Website Optimisation

1. Improve your site - in terms of: Text Content, Design and Video Presentations .
2. Improving your Search Engine Marketing (SEM) program will optimise the traffic to your site.
3. Website Traffic Analysis and Response services to help you make the most of your site's traffic.